The Way You Live in a
Home and The Way You Sell Your House Are Two
Very Different Things!
Barb Schwarz - Creator of the Home Staging®
Concept
Staging®
To
Sell
Staging a home is
the process of making your property its most
appealing to the buying public. You live in your
HOME, but you are selling your HOUSE. A staged
property is clean, uncluttered, depersonalized,
and tastefully decorated. Think of room settings
at a fine furniture store, or some model homes
you fell in love with. We can stage vacant
properties but we take special pride in making
over your furnished home in one day.
Staging
is the very best proven way to get TOP DOLLAR
for your home as you prepare it for sale. Homes
that are Staged using Staging techniques sell
FASTER and for MORE MONEY! This is because
Staging
sets the scene throughout the house to create
immediate buyer interest in your property. This
will then lead to your home selling for the
highest possible price in today's market.
Remember, "The way you live in your home, and
the way you market and sell your house are two
different things."
When you bring
your home on the market and prepare your house
for sale always hire an Accredited
Staging Professional™ (ASP™) because they are the
true leaders in the Staging and Real Estate
Industries.
Accredited ASP
Stagers are true Professionals trained under
strict guidelines using Staging techniques
developed for over 30 years. Professionals
who has completed a rigorous training program
covering specific techniques and concepts in
home presentation and Staging.
How
Does Staging Benefit Home Sellers?
1. Faster sales time
Staged
homes sell much more rapidly than non-staged
homes do. Marketing experts indicate that staged
homes sell 30 to 50% faster in most areas. This
is important, because the longer a home is on
the market, the more likely there will be a
sales reduction. Buyers think that if a home
has been on the market for some time, that there
must be something wrong with it or that the
seller will be anxious to sell and will take
much less than the asking price.
2. Positive impression
First impressions are positive on staged homes,
rather then negative.
3. Less than a minute
Research has shown that buyers initially make up their
mind in less than a minute on whether they want
a home or not. Therefore, curb appeal is key.
After a buyer's initial decision in the first
minute, they will either confirm that decision
or rescinded it in the next 6 to 20 minutes as
they view your home.
4. Ready to move in
Staged homes appear to be in Ready to move-in"
condition. Buyers overwhelmingly prefer homes
where they can just move-in and start enjoying
life in their new home. They will pay a premium
for this.
5. No imagination needed
When only 5% of the population can truly visualize
how beautiful a home can be or see past the
clutter, grime and so-so appearance; then
staging becomes paramount for a fast sale at a
great price.
6. Competitive advantage
Staged homes have a competitive advantage over
other homes that are not staged.
7. Well maintained
Staged homes give off the appearance of being
well-maintained and cared for. This is the
underlying psychological message that is sent to
potential buyers.
8. Appraisers
Appraisers see the home in a more positive light and are more
likely to appraise the home higher than a
similar non-staged home.
9. Shown more
Properly staged homes are showing much more often by realtors.
For they, enjoy showing a property that is
attractive and excites buyers. Well staged
homes are always at the top of the list when it
comes to which homes an agent will show.
10. Extra showings
Homes which do not meet a buyers exact criteria, but which
are well staged, often get shown anyway, because
the agent feels that the beautifully staged
home, may be an exception to the buyers
criteria.
11. More advertising
Brokerage firms enjoy advertising beautifully staged
homes, for they draw more business to their
firm. You, as the seller, will benefit from
their extra promotional materials and marketing.
12. Higher sales price
The better home shows, the more that it will sell for.
This is more dollars in your pocket. Non-staged
homes are more likely to require price
reductions in order to sell , versus staged
homes, which are more likely to have a number of
offers and possibly a bidding war or to sell
over the asking price.
How
do you prepare your home to sell for maximum
dollars quickly and economically? Call
Tucson Staged Homes for professional
expertise and proven real estate staging
techniques,
we turn any space into must-have space,
maximizing its appeal for potential buyers.
Do you have additional questions?
Feel Free to contact Tucson
Staged Homes for all your
Staging® needs
(520)631-5370
info@TucsonStagedHomes.com