Three people in your home for 3 hours, and
when they come out, they say your house is worth 10 percent
more! A practice designed to bring higher sale prices for
homes is becoming increasingly popular in our area. It is
called Staging.
The most important investment most of us
will ever make is our home. So how would you like to make
your house more beautiful while spending zero dollars? Most
people stage their homes before selling it - in hopes of
enticing prospective buyers. But you can also use these tips
on your own home.
Josepha Gayer/Prudential Fox & Roach: "When
I walked into this house, I thought ,”Oh my God. This house
is a mess.'" But real estate agent Josepha Gayer agreed to
put the house on the market anyway - as long as the owner
was willing to try something called staging. "Staging is
preparing your home for sale." Kate Hart/Staging
Professional: "Simply what that means is you want to detail
your home the way you would detail your car." Kate Hart is
an accredited staging professional and the home desperately
needs her help. The dining room table looks like it's set
for a garage sale not dinner for two. There's no room to
relax in the family room. And the foyer doesn't exactly make
for a grand entrance. "We want the buyer to walk in here and
go wow."
Normally Kate works with a team of three
people and spends about eight hours staging a home. But
today, as a certified trainer for stagedhomes.com, she has
the help of about 70 students. "Hi, nice to meet you." But
here's the hard part. The stagers have just three hours and
zero dollars to give the house a makeover. "Where's my vase?
I had a vase over here I was saving." "This should be
covered or uncovered?" "What about one of these?" "Leave the
valances up there and use this end at the bed. And wrap the
pillows altogether with this." Just by rearranging some
things, getting rid of others, and finding new uses for old
items, the stagers magically transform the hovel into a
home. "Okay team. We have one hour before we have to finish
this house. One hour to go." Let's learn the basic C's:
color, clutter, and cleanliness. "And when I mean clean, I
mean Q-tip clean. You want your home to sparkle." Clutter
can be distracting to a potential buyer. And color? "You
want your home to convey a feeling that it's clean, it's
crisp, and it’s neutral." The ultimate trick to staging a
house for sale? Depersonalize. Get rid of personal
memorabilia like family portraits. Also, bring the outside
in. Get creative with flowers and greenery for a fresh feel.
Watch the video for the final results.
First the foyer... "And we gave this room a
grander, more formal, more luxurious look." Next the dining
room. Notice the greenery that cascades down. What that does
is it draws the eye down to notice the mantle, the
fireplace. A mirror is also moved to the dining room. Adding
a mirror is going to give any room a lighter, more elegant,
and a brighter look. Next the living room. We naturally read
rooms from left to right so highlight the right-hand corner
of any room. Also, create rhythm and balance when placing
books and accents. Their placement shouldn't be too uniform.
"Kate, I don't even recognize the master bedroom." "I know
it's amazing isn't it." "You moved the bed, took the
curtains down." "We took away all the mismatched bedding."
Take a look at the before and after pictures of the family
room. These are from the same boy's bedroom. And the
breakfast area has some life now. Those red accents, by the
way - are folders from Cort Furniture Rental! "What do you
think?" "I think it's gorgeous." "The owner may not want to
leave. Ha ha."
According to Stagedhomes.com, homes that are
staged sell at 7 to 10 percent above list price and here in
Philadelphia, Kate says they sell within a week! Expect a
stager to charge you about a thousand-dollars to do your
entire home in a day. You can also hire a stager for a
consultation. That's where he or she will go through your
home and tell you what should do to improve it. That'll cost
you about three-hundred-dollars. Open window treatments to
let in natural light. Use the rule of 3's when placing
decorations. A triangular shape often works well. And when
introducing color, do so in three different places of the
room. Place objects so they are high, medium, and low from
left to right - drawing the eye to part of the room you want
to highlight. Use the placement of books and decorations to
add rhythm and balance. Do not place items too uniformly.
Get creative!